CHAPTER 2 : LOVING THE PROCESS
Big moves are rarely about speed.
They are about patience.
As Lucid takes its first steady steps toward Puri Gading, the team is learning that growth doesn’t have to be loud to be meaningful. Behind the scenes, walls are taking shape, spaces are being imagined, and dreams are slowly becoming more tangible. But instead of rushing toward the finish line, Lucid is choosing something gentler: to enjoy the process.
This chapter is not about completion — it is about presence.
Between construction updates, site visits, and planning what the “new Lucid” will feel like, the team has been reminded that progress isn’t only measured in bricks and paint. It is measured in how well you care for the present moment, and for the people who walk through your door today.
And that reminder arrives perfectly in time for Valentine’s season.
MeLove: A Season of Gentle Self-Care
This February, Lucid is embracing a campaign called MeLove — Don’t Forget to Love Yourself.
It’s not about grand romantic gestures.
It’s about small, meaningful moments.
A quiet coffee alone.
A slow breakfast while watching the morning light.
A pause in a busy day just to breathe.
While the new Lucid slowly comes to life in Puri Gading, the current Lucid is still very much alive in Jimbaran — warm, familiar, and here to make every guest feel seen, appreciated, and welcomed.
Because loving yourself doesn’t have to wait for a new building. It starts right here, right now.
What Lucid Is Offering This Valentine Season
To celebrate MeLove, Lucid has curated simple but thoughtful experiences — not to impress, but to connect.
1. Creamy vs Chocolaty — Artisan Sourdough Love Story
Guests are invited to choose between two artisan sourdough experiences:
- Cranberry Cream Cheese Sourdough — soft, tangy, comforting, like a warm hug.
- Chocolate Orange Sourdough — rich, playful, indulgent, like a sweet bold surprise.
There is no “better” choice — only the one that reflects how you feel that day. Your taste becomes your love language.
2. Free Premium Chocolate (1–14 Feb 2026)
From 1 to 14 February, every guest receives a complimentary piece of premium chocolate.
No conditions.
No minimum spend.
No expectations.
Just a simple reminder that you deserve something sweet — simply for showing up.
3. Spin the Love Wheel (1–28 Feb 2026)
For those who spend a minimum of 300k before tax & service, Lucid offers a chance to spin the Love Wheel for a surprise reward.
Some win treats.
Some win discounts.
Some win little moments of delight.
But the real gift is the shared laughter around the wheel — strangers smiling together, staff cheering, and the space feeling alive with playful energy.
4. A Rose for You — On Valentine’s Day
On Valentine’s Day, Lucid will hand out roses.
Not only for couples.
Not only for romance.
But for anyone who walks in.
Because this rose is a reminder:
You are allowed to feel cherished.
You are allowed to feel special.
You are allowed to love yourself just as you are.
Building a New Space — While Honoring the Present One
As Lucid continues its journey toward Puri Gading, Chapter 2 is a gentle lesson in balance.
Yes, there is excitement about the future.
But there is deep gratitude for today.
Every latte served, every smile exchanged, every regular who drops by — these are the moments shaping Lucid’s story just as much as the new walls being built.
The new Lucid is growing.
But the heart of Lucid remains exactly the same.
Warm.
Human.
And rooted in connection.
Looking Ahead to Chapter 3
The Road to Puri Gading is just beginning.
In the next chapter, Lucid will share more about what the new space is becoming — not just in design, but in spirit.
For now, Lucid invites you to slow down, sit with yourself, and experience MeLove in your own way — whether that’s through coffee, sourdough, chocolate, or simply a quiet moment in the café.
Because every great journey — including this one — starts with loving where you are today.
💛
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